18,000 Bins for a Cleaner, More Cared-for City On June 25, 2024, a meaningful project took shape in the heart of the Italian capital: the first CeStò bin was installed in Rome , launching a new chapter in urban cleanliness and civic engagement. Just one year later, the initiative has grown into a tangible success, with over 18,000 CeStò bins now in place across the city, serving residents and enhancing the quality of public spaces. A Symbol of Urban Responsibility CeStò is more than just a waste bin. It’s a symbol of a broader vision—bringing together functionality, design, and sustainability to promote a cleaner and more respectful city environment. Designed to blend seamlessly into the urban landscape, each CeStò bin encourages a culture of shared responsibility and care for the places we live in every day. With its simple and distinctive look, durable recycled materials, and user-friendly structure, CeStò stands as a reminder that small actions can lead to big changes—starting with how we treat our shared spaces. A Collaborative Success This achievement would not have been possible without the support and collaboration of key public partners. We extend our sincere thanks to the City of Rome and AMA S.p.A. for believing in this project and making its citywide implementation a reality. We also want to thank the many residents of Rome, whose daily actions are turning CeStò into a true symbol of civic pride and environmental care. Building a Sustainable Future, One Bin at a Time CeStò perfectly embodies ESA’s mission: delivering practical, reliable, and sustainable solutions to improve quality of life in urban environments. What began in Rome is just the beginning. We are already looking ahead to expand this model to other cities, where public space deserves to be valued, protected, and enhanced through responsible and inclusive innovation. We are proud of what we’ve accomplished in this first year, and we’re excited about what lies ahead. Because when people, purpose, and progress come together, real change happens—bin by bin, street by street. 👉 For more information about the CeStò project, click here !
ESA: Growth, Innovation, and Sustainability
A responsible journey towards the future, combining practical solutions, cutting-edge technologies, and environmental care Ecologia Soluzione Ambiente SpA (ESA), a leading company in the design of urban waste management solutions, closed 2024 with strong growth driven by a strategy based on investments in research, advanced production technologies, and the enhancement of human capital. This path confirms the company’s commitment to consistently pursue the innovative vision set by its founder. Green Innovation for the Urban Environment ESA’s ongoing commitment to sustainable innovation translates into technologically advanced solutions designed to meet the concrete needs of public administrations and environmental managers. The use of recycled materials , such as high-density polyethylene (HDPE) , represents a strategic choice aimed at reducing environmental impact and promoting a real, applied circular economy. Among the most significant innovations, ESA has developed a complete line of street containers and bins for separate waste collection made from recycled HDPE. These products, compliant with the Minimum Environmental Criteria (CAM) established by the European Union, are fully recyclable and ensure an extended lifecycle, contributing to reducing dependence on virgin raw materials. A distinctive feature of ESA’s offering is its focus on urban safety. The new bins are made of HDPE V0, a self-extinguishing material that reduces fire risk—ideal for high-traffic public areas. One of the most representative projects is CeStò: compact, durable, and already adopted in several Italian cities, it enhances urban order in complex contexts. Thanks to its patent pending, CeStò can be equipped with a lighting system powered by photovoltaic panels, combining urban safety with sustainability . Organizational Milestones in ESA’s Growth The company’s growth has been accompanied by significant organizational achievements. In 2024, ESA introduced a new internal model focused on valuing people, obtaining the UNI/PdR 125 certification on gender equality and successfully passing the ESG Assessment , demonstrating its commitment to environmental, social, and governance criteria. These recognitions add to ISO 9001, 14001, 45001, and SA8000 certifications , which confirm compliance with international standards regarding quality, environment, workplace safety, and social responsibility. ESA thus confirms its vocation to lead change in the environmental sector, contributing to the development of more sustainable, safe, and smart cities through concrete solutions that combine technology, ecology, and social responsibility.
ESA Delivers Two New Vehicles to Huesca, Spain: Innovation and Efficiency for Urban Waste Collection ESA continues to grow its international presence with the delivery of two 2AS waste collection trucks to Ghrusa , a leading waste management company in Huesca , in the Spanish region of Aragón. This marks the beginning of a new partnership aimed at enhancing the efficiency and sustainability of urban waste services. The new trucks were designed and built with advanced technology to meet the growing needs of modern cities. They feature: 🔸 An automated waste collection system that increases operational safety, reduces collection times, and minimizes environmental impact 🔸 A bilateral loading system , allowing the vehicles to operate on both sides of the street—ideal for optimizing routes in narrow or high-traffic urban areas Thanks to these features, Ghrusa will be able to improve its collection operations while also achieving greater fuel efficiency and lowering emissions—supporting a more sustainable approach to urban waste management. This delivery is part of ESA’s ongoing mission to provide smart, practical, and eco-friendly solutions for waste and environmental services. It also reinforces ESA’s role as a trusted international partner in the transition to cleaner, more efficient public services. A special thank you goes to Ghrusa for their trust in our vehicles, and to our partners SIVU and Wasterent , whose collaboration and support were fundamental to the success of this initiative. With this project, ESA continues to bring innovation to the global stage, contributing to more sustainable cities, one solution at a time.
Waste Management Europe 2025
Today marks the conclusion of our experience at WME 2025, a special edition where we proudly took part as Circular Economy Partner. For three intense days, the fair served as a true point of reference for those who believe in a sustainable future, and we at ESA were honored to actively contribute to this vision. The 𝗖𝗲𝘀𝘁ò bins , chosen to furnish the public spaces of the event, were not only functional elements but also tangible symbols of the 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆, demonstrating how virtuous practices can integrate with daily life and environmental care. The dialogue with visitors, industry professionals, and institutions was rich with insights and confirms that the ecological transition is no longer a utopia but a concrete and shared necessity. The many questions and enthusiasm we received at our booth are strong evidence of the growing desire for change that motivates more and more people and organizations. This encourages us to continue our path of 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 with solutions that combine technology, sustainability, and practicality, delivering tangible results and improving quality of life in cities and communities. A special thanks goes to the 𝗘𝗦𝗔 Team and to everyone we had the pleasure to engage with during these days. Collaboration and shared values are the foundation on which a greener and more responsible future is built. Finally, we would like to express our sincere gratitude to 𝗪𝗮𝘀𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝘂𝗿𝗼𝗽𝗲 for offering us this valuable opportunity and for the trust placed in us. We are honored to have been partners in such an important event, which represents a crucial crossroads for the sustainability sector at an international level.
Rome Renews Its Trust in ESA’s Sustainable Solutions with 600 New HDPE Containers The city of Rome continues to invest in urban sustainability by renewing its trust in ESA’s innovative solutions with the recent installation of 600 new HDPE containers dedicated to the separate collection of paper, plastic, organic waste, and mixed refuse. This new supply, launched a few weeks ago, represents an important step forward in improving the quality of service and the recycling experience for citizens in the Capital. The new containers stand out for their advanced functionality: thanks to wider disposal openings , the daily act of recycling becomes simpler and more accessible, encouraging greater citizen participation in separate waste collection practices. The choice to enlarge the openings responds directly to real user needs, making waste disposal more practical and faster. A key element of this supply is the use of recycled plastic in the manufacture of the containers. This material not only helps reduce the environmental impact of production but also brings tangible benefits in use: the HDPE containers are designed to limit unpleasant odors, prevent liquid stagnation, and reduce noise during disposal, thus improving urban decor and the quality of life in the affected areas. The adoption of recycled materials and attention to technical details confirm ESA’s commitment to promoting a true circular economy , where each product is conceived to be sustainable not only throughout its lifecycle but also in its production. This initiative has been made possible thanks to ongoing collaboration with the City of Rome and AMA S.p.A. , key partners who share the vision of a cleaner, more orderly, and responsible city. Together, we continue to work toward making the Capital a virtuous example of waste management and sustainable innovation.
ESA strengthens its presence in Spain with four new 2AS trucks for the Municipality of Arteixo ESA continues its international expansion by consolidating its presence in Spain with the recent delivery of four new 2AS trucks dedicated to waste collection for the Municipality of Arteixo . This important milestone further demonstrates ESA’s concrete commitment to supporting local administrations with innovative, efficient, and sustainable solutions. The introduction of these cutting-edge vehicles significantly improves urban waste management thanks to two key features: automation and bilateral collection . Automation streamlines and secures the entire collection process, reducing working times and potential errors, while bilateral collection allows operation on both sides of the street, optimizing routes and enhancing service efficiency. Moreover, the trucks are equipped with an integrated Container Washing System , a technology that ensures regular and thorough cleaning of waste containers, thereby improving urban hygiene and helping maintain the decorum of public spaces. This innovative system addresses the growing demands for sustainability and quality of life in cities, guaranteeing a cleaner environment for both citizens and operators. A special thank you goes to the Municipality of Arteixo for choosing ESA as its partner in delivering a modern and environmentally friendly service. We also extend our gratitude to our strategic partners, SIVU and Wasterent, whose collaboration was essential in successfully completing this project, providing top-level technical and operational support. This new delivery not only strengthens ESA’s connection with the Spanish territory but also reaffirms our mission: to actively contribute to increasingly efficient, technological, and sustainable waste management for the benefit of communities and the environment.
“Our power, our planet” is this year’s slogan for World Environment Day. In an increasingly fragile and complex world, the demand for effective and lasting solutions has never been more urgent. Among all possibilities, circular economy stands out as the most concrete and sustainable answer to today’s environmental challenges. At ESA, we firmly believe that every material deserves a second life. That’s why our containers and bins are made from recycled HDPE (high-density polyethylene), transforming waste into valuable resources and scraps into innovative solutions for a cleaner planet. Our production is based on a simple yet powerful principle: Circular Economy at the service of the environment ; a continuous cycle of value, respect, and responsibility. Giving new form to plastic means reducing environmental impact, preserving the value of raw materials, and contributing to building a more sustainable future. It’s not just about recycling, but about committing to design eco-friendly products from the start and throughout their entire life cycle. On this important day, we reaffirm our commitment to the environment and the communities we serve. Every container we produce represents a concrete step towards reducing waste, conserving resources, and spreading a culture of sustainability. 💙 Renew. Recycle. Repeat. This is more than a slogan — it is our daily commitment to the planet, a continuous cycle that reflects our responsibility and our hope for a better tomorrow. Join us in celebrating World Environment Day by embracing the power each of us has to make a difference, starting with small conscious actions that together can create lasting change. Watch our video to discover how we contribute to protecting the environment — click here !
2AS Containers | Pescara, Italy
Pescara strengthens its commitment to sustainable waste management with new HDPE containers for glass collection The city of Pescara takes a significant step forward on its path toward increasingly sustainable and responsible waste management by introducing new containers made from recycled HDPE , specifically designed for glass collection. These new containers, strategically placed throughout various urban areas, represent not only a tangible investment in improving the city's cleanliness and appearance but also a clear commitment to more efficient and environmentally friendly waste sorting practices . The use of recycled HDPE (high-density polyethylene) reflects a conscious effort to promote responsible production by transforming waste materials into useful, long-lasting resources. Thanks to this raw material, the containers offer high standards of strength, durability, and ease of maintenance—key elements for an efficient and sustainable waste collection service. Choosing HDPE means supporting a circular economy model that reduces environmental impact by limiting the use of virgin raw materials and promoting the responsible reuse of resources. This approach directly contributes to reducing CO₂ emissions and preserving natural resources, thereby improving the quality of life for the community. The initiative by the Municipality of Pescara is part of a broader urban innovation and sustainability project aimed at raising public awareness about the importance of waste sorting and reduction. Thanks to this collaboration with ESA and the use of innovative materials and technologies, the city continues its determined journey toward a greener and cleaner future. A round of applause goes to all the institutions and stakeholders involved in this effort, who work with passion and expertise every day to build increasingly sustainable communities—where environmental protection becomes a shared commitment for all.
CeStò at the Internazionali BNL d’Italia 2025
ESA at the forefront of environmental and social sustainability in international tennis This year, ESA is playing an active role in one of the most anticipated and prestigious sporting events on the international stage: the Internazionali BNL d’Italia 2025! A world-class event that attracts tennis fans from across the globe, while also championing a new way of organizing and experiencing major events—one that places growing emphasis on environmental and social sustainability. In this context, CeStò—ESA’s line of waste bins designed to ensure safe, functional, and integrated waste collection in high-traffic public spaces—has been selected to support the tournament in its transition toward an ever more responsible and inclusive model. CeStò: an ally for greener, safer events Designed for high accessibility, durability, and a design that blends harmoniously with its surroundings, CeStò bins will be strategically placed throughout the Foro Italico to support waste sorting and encourage environmentally responsible behavior among spectators, staff, and visitors. The choice to use CeStò bins reflects the tournament’s commitment to adopting practical solutions that reduce the event’s environmental impact, minimize waste generation, and facilitate proper material disposal. A small gesture, yet a vital one, in building a greener event that looks toward the future with responsibility. Sustainability as a shared value For ESA, taking part in an event like the Internazionali BNL d’Italia means embracing and sharing common values: innovation, local engagement, environmental protection, and respect for people. Our products are not just tools, but vehicles for positive change—change that also starts with major public events. CeStò is here. Alongside sport. Alongside the environment. Alongside people.
The “CeStò” for the Municipality of Ischia
The Municipality of Ischia Chooses #CeStò for a More Sustainable and Safe Future The Municipality of Ischia is also embracing the CeStò project, kicking off the installation of new waste bins in its territory. This initiative, carried out thanks to synergy with R.B. Ecologia Sr l, marks an important step toward a greener, safer city with an eye on urban decor. The management of the new bins will be entrusted to Ischia Servizi S.p.A. , which will ensure their proper use and optimal maintenance. The introduction of CeStò bins represents a concrete choice to improve urban life quality by promoting a sustainable and safe public space management model. These bins not only help reduce environmental impact but also foster greater order and safety on the city’s streets and squares. Their innovative and functional design is tailored to meet the daily needs of citizens, with a focus on environmental protection and urban decor. CeStò is a simple but highly significant gesture: its use contributes not only to keeping public spaces clean but also to raising awareness in the community about crucial issues such as waste management and collective safety. With this project, Ischia continues to build a more responsible and sustainable future, strengthening its commitment to an informed and conscious citizenship. We are very proud to accompany Ischia in this journey of growth and environmental responsibility, and to see the island join the network of municipalities investing in change. The adoption of CeStò represents another important step toward a cleaner, safer, and environmentally respectful city, which can serve as an example for other local communities.